As I mentioned in my last post, my most recent fashion editorial was picked up by AVA magazine (started by two gals in Norway). The editorial is called “Waiting for the Argonaut” and was inspired by Medea and Jason from Greek mythology.
I had originally planned to shoot the story on the shore of the Salton Sea, in the middle of the desert. I rented an SUV, got a tent, and drove my team the 3 hours to the Salton Sea. This is where I should mention that we just happen to plan the shoot for the hottest day of the year – it was about 115 degrees. The day started off fine but as soon as we got the the shoot location and had unloaded all the gear, I came down with more than a mild case of heat stroke. Needless to say, we drove back to Los Angeles without shooting, and in retrospect I’m glad it happened to me and not one of the models. BUT this meant I needed to come up with a new plan – and that plan is what you’ll see in the story. I think it turned out much better than the desert location.


Check out the issue here. Some alternate images after the cut.










